I’ll feel a lot of writers’ obstacles (or maybe baby brain!) before this month’s column, and I admit I visited Chatgpt for inspiration. But I couldn’t find what I wanted.
When asked to provide ideas about the current UK mortgage market, the robot threw out some shabby phrases related to rising mortgage rates and focused on the pandemic market, which felt a bit five years old. In my opinion, this piece is clearly considered computer-generated and lacks unparalleled human touch.
There is no doubt that the agent would rather talk to someone while discussing a client case
AI is moving forward at lightning speed and will undoubtedly continue to improve. We use it more and more, sometimes without knowing it, and it does have benefits in society at large. But surely it will never imitate personal style.
And, while AI does have a place in the industry (and has been crying for improving technology for decades), it can’t replace the complexity of broker-client relationships and advice. As Alex Beavis’ excellent commentary article (“If the technology exceeds the regulations…”) emphasizes, the advice that drives borrowers out of regulated will have broad implications after the FCA’s mortgage rules review consultation.
There are countless motivations for technological advancements and I’m sure any broker will welcome improved processing time, advanced warning rate changes and skip queues to get deals before reaching. But there is no doubt that they would rather talk to people while discussing a client case.
AI will definitely never imitate personal style
This is sure to come when judging our recent mortgage strategy awards. AI cannot replace a good broker, but the two can live in harmony to benefit the entire industry and its customers.
Speaking of our awards, it was an incredible night and really worth the winner. A special shout at Jason Berry, who received a Mortgage Personality Award for supporting mental health; and Robert Sinclair of his Outstanding Contribution Award for decades of service at AMI.
Thanks again to everyone who supported the event, and all the friendly comments throughout the evening and beyond.
Come on for this wonderful industry again!
This article is in the June 2025 edition Mortgage Strategy.
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