Goodlord revealed that the average cost of renting in England fell by 2.4% in November, with the average rent falling to £1,245 from £1,276 in October.
This is the fourth month in a row that average rents have fallen, after rent prices peaked at £1,496 in July.
The continued fall in prices means that tenants who confirm a tenancy in November will pay £3,012 less per year (or £251 less per month) than those who sign a new lease in July.
Rents fell in all areas monitored except the West Midlands, where average monthly rents rose by less than £1.
The biggest change was in Greater London, where prices fell by 4.5% month-on-month in November, followed by the North West, where prices fell by 4.3%.
Average rents have increased by 3.3% annually. In November 2025, the average rent will be £1,245, compared with £1,205 in 2024.
The 3.3% increase was up from October’s 3.1% and significantly higher than September’s data, when year-on-year rent inflation was 2%.
The most significant year-on-year increase was in the northwest region, where prices increased by 6.6% compared with the same period last year.
Followed by the Northeast region, prices increased by 5% year-on-year.
Goodlord’s data also shows that the average vacancy period across England has increased by 14% from 21 days to 24 days.
The number of vacancies is higher than the same period last year, when there were 21 vacancies.
The West Midlands now has the longest vacancy periods, with properties in the area remaining vacant for an average of 30 days between tenancies. London has the lowest vacancy period, currently 20 days.
“We’re seeing a pattern emerging among these key players,” Goodlord CEO William Reeve said.
“While month-on-month rent averages continue to reflect the seasonal ebb and flow in our market expectations (particularly over the winter), the rising pace of annual rental inflation suggests that supply and demand pressures have not abated.”
“This could herald new rent records next year and another tight year for the market, especially with the Tenants’ Bill of Rights coming into effect.”
