Did you know that identity theft will cost Americans more than $12.5 billion in 2024? An increase of 25% compared to 2023.
Black Friday is promoted as the ultimate day for sales, but the truth is more complicated. While seniors and bargain hunters are busy chasing discounts, cybercriminals are chasing something else – your personal and financial information. According to recent reports, online shopping scams increase dramatically during Black Friday and Cyber Monday, with phishing emails, fake websites, and malicious ads designed to trick unsuspecting shoppers. For retirees living on a fixed income, the consequences of identity theft can be devastating, potentially draining life savings that should last them a lifetime. That’s why protecting yourself online is just as important as finding the best deal.
Why the elderly are prime targets
Cybercriminals know that older adults often shop online for convenience, especially during the peak holiday season. Unfortunately, scammers take advantage of this by creating fake websites that look legitimate, tricking shoppers into entering their credit card or Social Security numbers. Older adults may also be more likely to believe “too good to be true” deals, making them susceptible to phishing emails disguised as retailer promotions.
Once personal data is stolen, it can be sold on the dark web, leading to fraudulent loans, drained bank accounts, or compromised retirement funds. Identity theft protection services like Aura and Icogni can help seniors monitor their information and stop fraud before it gets out of control.
The psychology behind holiday scams
Retailers use a sense of urgency—“limited time” or “while supplies last”—to prompt shoppers to make a quick decision. Scammers mimic this tactic, creating fake countdown timers or exclusive offers to lure victims into clicking. Seniors and other shoppers may feel pressured to act quickly, skipping the security checks they normally follow.
This kind of emotional manipulation is exactly what cybercriminals are counting on during Black Friday. By slowing down and using identity theft protection tools, you can shop smarter and avoid costly mistakes.
Spot red flags before you click
Not every trade is what it seems, and it’s crucial to learn to spot the warning signs. Here are some key things to look for.
- Look for misspelled URLs, poor quality logos, or sites lacking a secure “https” connection.
- Be wary of emails urging you to “verify your account” or “claim your prize” – these are typical phishing attempts.
- If a deal seems suspiciously cheap compared to other retailers, it’s likely a scam designed to harvest your data.
It’s a good idea to consider identity theft protection services, especially during the holidays. Many of these services will alert you when any suspicious activity occurs. These can give you peace of mind during the busy holiday season and beyond.
Protect retirement savings with smart habits
Plus, you can protect your retirement savings simply by adopting smart habits. Your retirement savings represent decades of hard work, and protecting them requires vigilance. So you should always…
- Use strong, unique passwords and enable two-factor authentication when shopping online
- Avoid using public Wi-Fi to make purchases, as hackers can intercept your data on unsecured networks
- Consider using a virtual credit card or payment service to mask your real account details
- Consider combining these habits with identity theft protection services to ensure your financial future remains secure
Black Friday Identity Theft Protection Deals
There are many companies offering identity theft protection today. And if you’re looking for a good deal, you can score some during Black Friday while still keeping your retirement secure.
Aura offers up to 75% off identity theft protection services, typically $9 per month (if billed annually). The service has received support from Hollywood stars such as Robert Downey Jr. and has even received endorsements such as Technology Radar. Aura detects fraud 650 times faster than competitors and provides customers with $1 million in protection. The 75% discount won’t last forever, though. So, sign up while you have the chance.
Incogni is another identity theft company offering consumer protection at a discount on Black Friday. You can enjoy 55% discount on their services. The Standard plan is usually $7.99 per month, billed annually. It’s worth noting that the recommended plan (unlimited) is $14.99 per month, billed annually. So, you can save quite a bit of money by signing up now. Incogni also has excellent ratings on Trustpilot, with over 2,200 reviews. Not to mention, you’ll have peace of mind knowing your identity is fully protected as you head into the holiday shopping season.
The real bargain is peace of mind
Black Friday deals might save you a few dollars today, but protecting your identity could save you thousands tomorrow. Seniors and holiday shoppers must remember that the best investment isn’t in discounted gadgets but in securing your financial future. Even if cybercriminals become more sophisticated, identity theft protection ensures your retirement savings are not affected. By combining smart shopping habits with services like Aura and Icogni, you can enjoy your vacation without fear. After all, a real bargain comes with peace of mind.
Have you ever noticed a suspicious transaction while shopping online? Share your experiences and tips in the comments – we’d love to hear how you stay safe!
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Amanda Blankenship is the editor-in-chief of District Media. She holds a BA in Journalism from Wingate University, is a frequent contributor to a number of websites, and enjoys sharing her personal financial stories with others. When she’s not typing away at her desk, she enjoys spending time with her daughter, son, husband, and dog. In her free time, you might find her immersed in a book, hiking, or playing role-playing video games.
