Afin Bank has appointed Sally Veitch to its board of directors as independent non-executive director (INED).
Veitch has extensive experience in the financial services sector, including current board roles at LHV Bank and Perenna.
She previously held NED roles at Tipton & Coseley Building Society, Redwood Bank and Market Harborough Building Society.
She also brings retail expertise to her new role after more than 13 years at Home Retail Group, the parent company of Sainsbury’s and Argos, including almost four years as finance director of finance and customer services.
“What attracted me to Afin is that it is a unique proposition that is truly customer-centric, so it is in the best position of my experience in financial services and retail,” Veitch said.
“At a time when digital has replaced real customer service in many areas, it’s refreshing to join a business that has taken the time to understand the needs of an important but underserved customer base.”
“I also really like the people at Afin and it’s been a pleasure meeting all of them. They are all very positive, have a can-do attitude and are truly committed to our mission. I’m delighted to be joining the bank at such an exciting time in its history.”
Afin Bank Chairman Katrina Arnold added: “We are fortunate to have Sally join our board as she brings unique experience in delivering financial services in a retail environment.”
“She understands the regulatory environment, but she also understands the importance of listening to customers. Her insight and expertise will be invaluable to Afin.”
Last week, Afin Bank appointed Rob Lankey as director of credit.
Lankey has worked in the industry for more than 35 years, holding executive roles at Norwich and Peterborough Building Society, Shawbrook Bank and GB Bank.
