This article is part of a series sponsored by EZLynx.
The insurance industry is undergoing one of its most significant changes in decades. Driven by changing client expectations and workforce attrition, the ability to leverage agency management technology is becoming a key factor in how independent agencies compete and create value.
At EZLynx, we’re focused on using artificial intelligence (AI) to not only automate workflows, but fundamentally reshape how agencies operate and interact with clients. By embedding intelligence into everyday processes, we are laying the foundation for a more agile, data-driven industry, empowering the next generation of insurance professionals to work smarter, not harder.
Learn about EVA: Smarter workflows and superior service
One of the key ways we achieve this is through EVA (EZLynx Virtual Assistant™). EVA leverages artificial intelligence to help organizations spend less time on administrative tasks and more time serving customers and growing their business. From drafting the perfect email to quickly staying on top of your client accounts, EVA is like a personal assistant, only better, and one that never sleeps.
This year we’re launching an exciting new update EVAinclude:
- EVA account summary: EVA simplifies customer management by analyzing emails, text, and agent comments to create concise, easy-to-read summaries. With the latest update, EVA now integrates with the EZLynx Office 365 and Gmail plug-ins, summarizing the entire customer email chain. This eliminates the need to manually review activity logs and helps teams quickly get up to speed on interactions with customers.
- EVA email content assistance: EVA speeds up communication by generating customizable email drafts in seconds. By leveraging AI to craft initial messages based on key details like topic, tone, and length, it enables faster and more consistent lead engagement and customer follow-up.
- EVA product assistance: EVA provides on-demand support to help users effectively navigate the EZLynx management system and provide detailed instructions for completing specific tasks.
- EVA automatic SMS reply: EVA enhances responsiveness with automated text functionality integrated with EZLynx Text Messaging™. It can help agencies provide timely, consistent service by resolving common questions, sharing policy information, sending ID cards, or directing clients to the agency’s client portal.
EVA’s smart features enable independent agents to complete their workday with ease and unlock new levels of productivity. But AI tools don’t just empower agents, they also directly benefit customers. It’s no secret that customers don’t like long waits, having to repeat themselves, or having to wait until business hours for their inquiries to be resolved. Research shows that customer satisfaction drops from 95% to 70% when customers wait more than 10 minutes, but they shouldn’t.
EZLynx empowers agents to deliver faster, more accurate service while strengthening their role as trusted advisors by equipping agents with intelligent tools that enable customer self-service, streamline communications and keep critical account details at their fingertips. Harnessing the power of artificial intelligence, EZLynx is setting new standards for efficiency and customer experience across the insurance industry.
Artificial intelligence built specifically for customer service staff
The Applied Artificial Intelligence Laboratory is at the heart of EZLynx’s commitment to driving the future of the insurance industry. The lab provides a space for agents to collaborate with us and see first-hand how technology is leveraged to create practical, time-saving solutions across the EZLynx and Applied Systems product portfolios.
Unlike general AI applications like Copilot or ChatGPT that offer broad, one-size-fits-all solutions, the Applied AI Lab creates tools that provide measurable value to insurance professionals. These insights come directly from the agents themselves. Agents help shape innovation in the lab by talking to our product teams, responding to surveys, and participating in workflow testing. Their feedback informs every stage of development, ensuring the AI solution is practical and suitable for real-world insurance needs.
More than just tools, the lab is shaping the future of the industry. By placing agents at the center of innovation, it ensures that AI augments, rather than replaces, the human expertise that drives insurance. These solutions streamline workflows, reduce operational complexity, and provide agencies with the capabilities they need to thrive in an ever-changing environment. The Applied Artificial Intelligence Lab is not only keeping pace with the future of the insurance industry, it is also building it, creating tools and workflows that will define how agents will work for years to come.
Shaping the future of smart insurance
At EZLynx, our goal is to help independent agencies be twice as productive as their peers. Although we have made significant progress, there is still more work to be done. That’s why we’re constantly updating key capabilities like EVA and developing new innovations through Applied Materials’ Artificial Intelligence Lab, giving agencies their most important tools today while shaping a better insurance industry for tomorrow.
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