Connor Ross, BridgeCross Finance – Founder of Mortgage Strategies and Specialist Real Estate Finance Broker

Describe your company in a few sentences.

BridgeCross Finance was established in April this year and mainly focuses on transitional financing and development financing.

We are interested in working closely with investors and developers looking to expand their portfolio or continue construction. We provide fast service while always providing a well-thought-out strategy.

What inspired you to become an agent?

It seems like a long time ago that I was a professional poker player using numbers and strategy on a daily basis. I always knew I would be in some kind of industry where those two skills were the main focus, but I had no idea what that would be.

I want the team to stay connected and maintain quality over quantity

I am involved in the industry as a mortgage and conservation advisor but am more interested in investment properties. I moved to specialist brokerage Propp where I learned an incredible amount of knowledge from some of the best in the industry and found my niche in the transition and development finance space.

What are your plans for the future of the company?

Even though my main focus is working with landlords, investors and developers, I still wanted to be licensed directly by the company.

This will allow me to provide services such as small bridging, broken link bridging and regulatory development directly to clients through my own company, rather than outsourcing these to another company.

I believe that soon we will not be short of securities companies and brokers in this industry

I would like to expand the brokerage to approximately 8 to 10 brokers, with the same number of management, compliance and marketing staff. I don’t want it to get bigger because I want the team to stay very close and maintain quality over quantity.

What is the one thing a lender can do that would most improve an agent’s life?

Overall, lenders in this space seem to be getting better and more sophisticated, so I don’t have too many complaints.

In this market, the process may be smooth and the customer pays more for it, or the process may be slower but the customer receives cost benefits.

When it comes to bridging finance, a quick answer is paramount, whether it’s a “yes” or a “no.”

When a case gets stuck, it’s important to always be polite and take responsibility

The worst thing for an agent in this game is a long, drawn-out “no,” so just be transparent and quick from the start—don’t try to fit a square peg into a round hole.

Sometimes I get the impression that lenders are worried about saying no to certain cases upfront in case the broker never closes another deal. That won’t happen.

A good broker will use any lender that has a presence in the market. So, as long as you have it, the business will come.

What advice do you have for agents who are just starting out?

Work on building relationships and developing people skills from the start.

Lenders in this area seem to be getting better and more sophisticated, so I don’t have too many complaints

Growing up, I never worried too much about this, but as I’ve gotten older, I’ve had to get better at it. I’ve learned from experience and from lots of help from business development managers and underwriters that if you’re a really empathetic and good person, it will pay off.

I think it’s more important to always be polite and take responsibility when a case gets stuck rather than blaming others even if it’s not your fault.

How does the industry encourage new agents to join?

I believe there will be no shortage of securities firms and brokers in this industry in the short term.

Bridge financing is increasingly popular with investors and developers. It no longer carries the negative connotation it did years ago.

I still want to get direct authorization from this company

As there is only one short qualification to become a mortgage broker, I believe there will be a large number of mortgage and protection advisers on the market. I also believe that with the boom in social media and YouTube and so on, a lot of that will go into the professional world.

I’m sure I won’t have a hard time finding the folks at BridgeCross Finance.

If you would like your company to appear in Broker Spotlight, please send an email to Mortgage strategy Reporter Becky Bellamy: becky.bellamy@emap.com

This article appears in the October 2025 edition Mortgage strategy.

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