Washington, October 28, 2025 – Today, Allstate and the Aspen Institute launched the Practicing Trust Awards to strengthen community relationships and build trust across America. Allstate has committed up to $5 million in grants to community organizations to support civic engagement, volunteerism and bridging gaps among generational participants.
Tom Wilson, Chairman, President and Chief Executive Officer, Allstate
“The decline in trust must be reversed because it undermines democracy, increases anxiety and reduces individual freedoms. The Practicing Trust Award will help achieve this by strengthening community relationships and celebrating the successes of real trust. It will empower innovative community leaders to help people realize their hopes and dreams.”
Dan Porterfield, President and CEO, Aspen Institute
“In today’s interconnected world, trust between people is a critical part of strengthening our communities and nation. The Trust in Practice Award is an example of our shared commitment to building and sustaining trust among communities and between individuals of diverse backgrounds and beliefs. We are grateful to Allstate for its leadership and partnership in this important effort.”
Why is trust important to communities?
Trust is essential to the health and strength of a community. Recent Allstate research shows:
- Trust has declined: Only 41% of Americans say they trust each other, consistent with research showing a general decline in trust over the past three decades.
- Trust drives community support: People who trust others are more likely to express a willingness to help friends and neighbors, thereby reinforcing a culture of caring and mutual help.
- Trust starts with community: Initiatives that build trust in communities, schools and community organizations lay the foundation for wider social resilience and solidarity. the good news is 74% of Americans feel optimistic about the future of their community.
- Social trust creates national strength: Higher levels of trust at the local and individual levels are linked to more prosperous economies, healthier democracies, and greater civic engagement and social cohesion.
What is the Practice Trust Award?
The Trust in Practice Award supports nonprofit organizations working together on new initiatives to build trust in local or virtual communities. Grantees will become part of a national network dedicated to promoting trust through the Social Trust Alliance’s programs and storytelling platforms. Winners will also participate in the annual Trust in Practice Summit, celebrating the work of trust builders.
selection criteria
Eligible submissions will be evaluated based on the following aspects.
- Each application should include a lead partner nonprofit organization that will work with at least two other nonprofits to build trust through intergenerational volunteerism with a focus on civic engagement and bridging gaps between local or virtual communities.
- Grant selection will be based on impact on community trust levels, strength and commitment of organizational leadership, ability to execute, and potential to expand learning.
- Selected organizations will receive an award of at least $100,000.
How does an organization apply for the Practice Trust Award?
For more information, including how to apply, visit the Social Trust Alliance website. The Practice Trust Award is open to 501(c)(3) nonprofit organizations headquartered in the United States and U.S. territories that provide services to their communities. The winners will be announced in March 2026.
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Allstate
Allstate Corporation (NYSE: ALL ) protects people from life’s uncertainties with affordable, simple and connected coverage. car, home, electronic equipment, and identity. Products are available through an extensive distribution network, including Allstate dealers, independent dealers, major retailers, online and in the workplace. Allstate has more than 208 million policies in effect and is widely known for its slogan, “Allstate delivers.” For more information, please visit www.allstate.com.
Aspen Institute
The Aspen Institute is a global nonprofit organization whose purpose is to inspire human potential, advance understanding and create new possibilities for a better world. Founded in 1949, the Institute drives change through dialogue, leadership and action to help solve society’s greatest challenges. It is headquartered in Washington, D.C., with a campus in Aspen, Colorado, and an international network of partners.
Social Trust Alliance
The Social Trust Alliance is an initiative of the Aspen Institute in partnership with Allstate Corporation dedicated to strengthening social trust in the United States by bringing together high-impact community organizations, key national agencies, and innovators focused on trust building. We believe social trust is the foundation of a healthy society. Trust is rooted in communities, and building trust at the national level begins with change at the local level.
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