Keystone Property Finance has promoted Morgan Barnes to head of product transfers.
The specialist lender said Barnes (pictured) will report to managing director Elise Coole in the newly created role and will lead a dedicated product transfer team, including a team leader and several specialists.
Barnes has been with Keystone since before it became an independent lender in 2018 and previously served as case management director.
Keystone launched Product Transfer Loans in 2021 and last year launched the Product Transfer Plus option, which allows landlords to apply for additional borrowing within a single product.
Barnes said she took on the role “at a time when conveyancing is becoming an increasingly important part of the buy-to-let market”.
“More and more customers are choosing product transfers as they are faster, simpler and more cost-effective than a full remortgage, which is why we are investing in this area.
She added: “Our product transfer program has changed dramatically since we launched it four years ago.
“Over the next 12 months, we will continue to improve this journey to make it smoother, faster and more efficient for brokers and their clients.
“This includes expanding the team to ensure we can meet the growing demand for this type of product.”
