Mortgage and protection broker First Mortgage Solutions has rebranded to provide greater clarity between its consumer and broker products.
The company’s consumer-facing advice arm will now operate under the new name Financial Centre, while ‘First Mortgage Solutions’ will continue to be the brand for its broker network, supporting advisers across the UK.
The Finance Center will continue to provide expert advice on mortgages, security and financial planning.
In addition to the rebrand, the launch of First Mortgage Solutions Broker Network formalizes the company’s growing support infrastructure for individual mortgage advisers.
The network provides compliance resources, technology, marketing support and a community of helpful advisors.
Christopher Davies, head of First Mortgage Solutions, said: “By launching a financial hub for consumers and positioning First Mortgage Solutions as our advisor network, we are creating a clearer distinction between our businesses while ensuring both continue to thrive under the same trusted leadership.”
Earlier this month, First Mortgage Solutions announced the introduction of Jim Kelly Mortgage Services, a rival mortgage advisory firm serving clients in North Wales.
First Mortgage Solutions said the brokerage will operate under its brand, adding that the new additions will be “supported by the broader resources and expertise of its team.”
