Insurance

Big Ten and Allstate reveal new partnership to enhance women’s sports

Chicago, Illinois, October 3, 2025 – Allstate, Big Ten Conference and Big Teen Network (BTN) today announced the creation of the Allstate Big Teen Women’s Championship Series, a new competition designed to attract much attention and celebrate excellence in women’s track and field throughout the conference. The Champions Series is part of a first, multi-year partnership that establishes Allstate as the official insurance partner for the Big Ten conferences and reflects Allstate’s 20-year legacy of supporting college track and field.

Partnerships:

  • The Allstate Big Teen Women’s Championship Series will be created. The competition for the top ten schools in the decade is designed to highlight excellence in women’s track and field, with the school earning points based on the team’s performance in both regular and playoffs. At the end of the school year, the highest total will be considered the overall champion.
  • Allstate became the champion sponsor of the Top 10 Women’s Basketball Tournament held at Gainbridge Fieldhouse in Indianapolis from March 4 to 8.
  • Allstate will host all 12 Top 10 Women’s Olympic Sports Championships and Championships, including football, gymnastics and softball.
  • Allstate will be sponsored on the court, and BTN’s new series focuses on women’s football stories at the conference.

Tony Petitti, Top 10 Conference Specialist:

“The Big Ten commitment to women’s sports goes back decades and is reflected in the competitive success we see today. As we continue to explore opportunities for growth, we are excited to work with Allstate to further demonstrate these outstanding student-athletes, coaches and teams.”

Elizabeth Brady, Chief Marketing, Customer and Communications Officer, Allstate:

“From Allstate’s excellent hand network to a good working team, Allstate continues to support programs and student-athletes in this era of change in college track and field. Together with the Big Ten, we have enhanced women’s athletics and enhanced the competence of all student-athletes leading on campus and on the community.”

BTN President François McGillicuddy:

“As the network continues to expand its live championship product, Ulster’s commitment to women’s sports will enhance BTN’s coverage of the most important moments, shooting and competitions in the top 10 women’s track and field.”

Allstate’s long-term support for college track and field is part of a commitment to empower young people to lead the community. Allstate has been a member of the University Sports community for 20 years through its university and conference sponsorships, academic scholarships and community impact programs. Since 2005, the Allstate Good Hands Nets program has raised millions of dollars in scholarships, scoring each shot and goal. Allstate recently increased its donation for every kick, offering more scholarships to student-athletes in all sports. Since 2008, the Allstate Good Works team has offered honors to hundreds of student-athletes to support causes such as youth empowerment and hunger. January is its 20th year and is the champion sponsor of Allstate Sugar Bowl, one of the top events in college football.

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About the top ten conferences

The Top Ten Conference is an association of 18 world-class universities whose member institutions share a shared mission of research, graduate, professional and undergraduate teaching and public services. Founded in 1896, The Big has a comprehensive range of common practices and policies that prioritize students’ lives participating in inter-university sports competition and emphasizes the values ​​of integrity, equity and competitiveness. The Top 10 Conference sponsors sponsored 28 official sports, with 14 for men and 14 for women, and the Top 10 Institutions’ extensive program provides direct financial support to more than 14,000 student-athletes. For more information, visit www.bigten.org.

About the top ten networks

The joint venture between the Big Ten Conference and Fox Corporation is the first internationally distributed network dedicated to covering one of the country’s major university conferences. With over 3,100 live events across all platforms, the 24/7 network is the ultimate destination for top 10 fans and alumni in the country, allowing them to see their favorite teams, regardless of where they live. The Fox Sports app is a digital extension of the top 10 networks, offering live gaming and on-demand programming to top 10 network customers via networks, smartphones and tablets. Online events include football, men’s and women’s basketball games, dozens of Olympic sports and championship games, studio performances and classic competitions. B1G+ is the network’s subscription streaming service that provides access to 2,700 streaming games, on-demand archives for the next day, 18 school-specific channels programmed 24 hours a day, and Big Ten Big Network’s comprehensive classic games and original programming library. Original programming highlights the activities and achievements of some of the best universities in the United States, including the Emmy nomination journey. The network is carried by all major video distributors in the United States and Canada, such as DirectV, Dish, Verizon Fios, Spectrum, Spectrum, Xfinity, Xfinity, Optimum, Cox Cortour TV, MediaCom, MediaCom, Astound Broadband, and about 300 other video providers across North America. The Big Ten Networks are also available through streaming providers including Directv Stream, Fubo, Hulu+ Live TV, Sling TV and YouTube TV. For more information, visit www.bigten.org/btn.

About Allstate
Allstate Corporation (NYSE: ALL) protects people from uncertainties in life with affordable, simple and connected protection car,,,,, houseselectronic equipment, and identity. Products can be obtained through an extensive distribution network including Allstate agents, independent agents, major retailers, online and workplaces. Allstate has over 208 million effective policies and is well known with the slogan “You and the Benefits of Allstate”. For more information, please visit www.allstate.com.


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