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Curiosity is not only a trait, but also a superpower that gives wealth and success. My extensive habit study, which looked at 233 homemade millionaires and 128 people who struggled financially, showed that curiosity is the top 1% defined habit. This ruthless motivation for learning, exploration and growth sets the wealthy apart and changes their lives and bank accounts. Let’s dive into why curiosity is the cornerstone of success and how to use it.
In my study, 94% of homemade millionaires reported having self-improvement readings at least 30 minutes a day, compared to only 2% of the poor. This is not a random reading, but a intentional pursuit of knowledge, which is driven by curiosity. Millionaires devour books, articles and industry reports to stay ahead of the pack. For example, the 2018 CNBC article on my research noted that millionaires like Warren Buffett spend hours reading a day to expand their understanding of markets and trends. Curiosity prompted them to ask, “Don’t I know?” and ruthlessly seek the answer.
Curiosity also drives innovation. My research found that 76% of millionaires pursue novel ideas or adventures, while only 9% of the poor are. This habit of exploring unknown areas leads to breakthroughs. An internal business article from 2019 highlights how millionaires take “calculated risks” through curiosity, testing new strategies or business models. Think of Elon Musk, whose curiosity about space travel was born. Ask “Why not?” The rich people do not accept the status quo, but create opportunities that others miss.
Another key finding: 88% of millionaires actively seek feedback to improve, while 5% of the poor. Curiosity provides such open criticism for criticism when the millionaire asks, “How can I do better?” Articles about my work in the 2020 Success Magazine emphasize that this habit can help wealthy people improve their skills and their business. They won’t shy away from difficult issues; they tilt feedback as a roadmap for growth.
Curiosity has also built a network. My research shows that 68% of millionaires are connected to the internet for five hours or more a month, compared with 11% of the poor. They are curious about the expertise of others and open up open relationships. CNN’s 2017 article on Rich’s habits states that millionaires attend meetings and attract mentors to learn from successful people. This habit turns connections into knowledge and opportunities.
To cultivate curiosity, start small. Read information about your industry or new skills 30 minutes a day. Ask questions like “What is the next trend?” or “How can I improve?” Find a mentor or peer who challenges your thoughts. Try a new idea every month, whether it’s the side noise or the process adjustment. Track your progress to maintain discipline.
The top 1% don’t stumble upon wealth, but chase it through curiosity. As my rich habits: Everyday Habits for Creating Wealth (Extended Edition 2025) suggests, this habit drives learning, innovation, and connection. Embrace curiosity and you will unlock the road to success, which is ordinary.
