Many brokers still carry carrier logos, product names and price commitments — content that lacks actual value for customers, Shearon said. “At the end of the day, the insurance policy is just a piece of paper until it is needed,” he said. Clients are more concerned about whether they can reach the broker when something goes wrong and whether the broker increases the value of the claim. This value can be as simple as mid-year sign-in, adjusting salary estimates to avoid audits, or proactively adjusting coverage during busy seasons.
