Philadelphia (June 3, 2025) – Allstate, in partnership with the U.S. Football Foundation, launched a new mini ticket at Bell Avenue Elementary School in Yeadon, Pennsylvania on Saturday, May 31. The initiative is part of a years of collaboration with U.S. men’s national midfielder Tyler Adams, aiming to increase the safe, engaging game space for youth in underserved communities.
More than 75 children aged 9 to 12 attended a youth clinic led by grassroots partner Black Star, a national community platform dedicated to accelerating the growth and popularity of black football players, coaches and fans.
“As part of our commitment to our continued commitment to youth capabilities, Allstate is honored to be proud of creating safer spaces and more opportunities to thrive young athletes,” said Elizabeth Brady, executive vice president and chief marketing, customer and communications officer at Allstate. “This mini ticket is not just a place to play, it is the foundation for building a stronger and more connected community.”
The event features a prom party with local food trucks, DJs, inflatable football matches, and Adams’ appearances, who attend the unveiling throughout the day and interact with youth and families. The Philadelphia-area course is the second installation in a three-year partnership between Allstate and Adams, who donate annually to underserved communities across the country. The first unveiled at Fisher College in Detroit in 2024.
Mini Complaints are hard surfaces designed for pickups and organized games and have proven to be a powerful tool to help children stay active, improve public safety and provide access to permanent space to develop games.
“It means a lot to me to create this mini-legged lawsuit with Allstate, not just because it’s about football, but because it’s about access,” Adams said. “Growing up, I didn’t always have such a facility. So being able to provide a safe place to play, grow and dream for a community like Yeadon – that’s all.”
“We are delighted to continue working with Tyler and Allstate to bring Mini Teller to more communities across the country,” said Ed Foster-Simeon, president and CEO of the American Football Foundation. “Taylor is committed to ensuring that more and more young people have safe places to play games. We are delighted to help achieve this project and we know it will have a positive impact on children in the coming years.”
Black Star is a national community platform dedicated to accelerating the growth and popularity of Black football players, coaches and fans, helping lead the clinic and community outreach of the event.
“The partnership with Allstate and Tyler is a step to ensuring football is available, and wherever they come from can inspire all young people.” “By activate communities like Yeadon, we will invest in the long-term development and opportunities for future generations.”
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