General H promoted Graham McClelland to CEO of successor lender co-founder Will Rice.
McClelland has worked for nearly four and a half years at Gen H Gen, most recently as Deputy CEO and Chief Financial Officer.
Rice will continue to serve as a non-executive director on the board in support of Generation H.
Commenting on his promotion, McClelland said: I’m glad to get this opportunity to lead the business, Will moves to a non-executive role. Will has done a great job of building H Gen H from scratch and becoming a leading innovator in the UK mortgage market. ”
“It’s an honor to face the challenges of the next phase of growth and be supported by a huge team of colleagues, as well as a range of firm partners throughout the mortgage sector.”
Rice added: “I found it a very challenging and meaningful experience to spend six years building Generation H. My co-founder Sophia started the project because we believe lenders have more room to support the ambitions of people who are eager to find their place in the real estate sector.”
“I’m proud to build a business that is loyal to this founding spirit and drives truly innovative in the mortgage market.”
“I’m lucky to be working with amazing colleagues who have integrated into our vision and helped us build a true culture of customer obsession.”
“I am very confident that I’ll hand over the Ins Rope to Graham, who has been an integral part of our leadership team for the past four years. The company has an exciting future under his leadership and I will continue to be involved in supporting him and the team as they move the business forward.”
Last week, H Gen trimmed the price of two-year, three-year and five-year products, with the cut focused on high loan value (LTV) products and their new build products and their new build products.
