Convert your agent with Ezlynx email content

This post is part of a series sponsored by Ezlynx.

For independent agents, making the perfect email (whether for new policy holders, update reminders or marketing campaigns) can be surprisingly time-consuming. Make sure every information can hit the trademark, can be swallowed in precious time, and quickly become a frustrating consumption of productivity.

We are a study by Talker and Slack that average small business employees spend more than 10 hours a week drafting emails. Meanwhile, McKinsey reports that an average of 28% of work weeks is dedicated to managing emails. It’s an amazing time to write content over the course of a month or a year, and customers may not always read it.

This is where Ezlynx’s Virtual Assistant (EVA) comes in. Whether you are connecting with individual customers or building larger campaigns, EVA email content helps leverage the power of AI and integrates seamlessly with the Ezlynx management system to help you make effective messages in seconds.

Learn about EVA: Email Content Assistance

So how does it work? First, the EVA will prompt you to choose the tone of the message: casual or formal. You will then choose the desired length – thanks to, medium or long. From there, just enter some keywords or a short prompt to describe the topic of the desired message. You can enter a request like you would with a colleague. You may ask: “Make me an email about upcoming policy renewals’’ or “Create an email for the following topic: Umbrella Insurance.” Once ready, click the Write button and EVA will generate a polished email immediately.

For Bill Richards, Chief Solutions Officer of Community Insurance LLC, the off-the-shelf nature of Ezlynx’s email content aids saved him valuable time otherwise he would spend thinking and editing emails in Scratch. “I wanted to write an email to one of my clients about voluntary benefits, so I just made a quick request to the AI,” he explained. “This gave me a bullet list of everything I wanted, and I had an email ready with very few adjustments.”

You might be thinking, ‘help Write an email Sounds great, but what if I don’t even know what topic I want to write about? EVA email content auxiliary engineering also has solutions. If you stick to writing anything (whether it’s a single client or part of a mass marketing email), the feature’s built-in content template library helps inspire here, and it’s easy to get started even if you’re not sure where to start.

EVA’s content library provides a wide range of tips, from welcoming new customers to your agency and community engagement emails (such as showing how your agency gives back to your agency), to sales and service-oriented messages, including tips about inadequate explanations or tips to help customers get the most protection from their home and car policies. Simply select a topic and the system will pre-populate the Ask EVA section with suggested tips that you can use AS-IS or customize to better suit your needs.

Establish a consistent tone and style

While Ezlynx’s email content assistance is a powerful time saving, it also plays a crucial role in ensuring your agent’s communications, including frequency and tone. By saving your time, EVA will help you connect with your customers more often, increase engagement and build trust as customers see you as a reliable expert always looking for their needs. Additionally, email content assist settings ensure a consistent style across all your email communications.

In many organizations, different team members naturally write in different ways: some use formal tone, some write more casually; some introduce in detail, while others prefer short and simple. This difference can create incoherent experiences for customers and make your agent’s messaging inconsistently. EVA solves this problem by giving the tone and structure of each message, regardless of who is behind the keyboard. Because content is generated by a single, unified club rather than written from scratch by multiple people, your agent can maintain a cohesive voice in all customer emails – providing customers with a familiar experience every time they interact with your agent.

The benefits of EVA go beyond consistent messaging from Streetsmart Insurance Agency COO Carlo Ferrara. EVA helps build greater consistency in his team. Since the EVA email content assistive tool is built directly in the Ezlynx management system, team members can view, collaborate and refine emails in real time. “Sometimes I tend to speak,” Ferrara admits. “But the email content aid takes what I want to say and makes it clearer. I can work with the team, share the news we are developing, and then tweak it together – it’s cool.”

Keep communication in an easy-to-use platform

Content assistance tools are a huge time saving for independent agents, but building these tools directly into your agent management system can be a game-changer. With Ezlynx, you don’t need to waste time jumping between AI writing tools, management systems, and inboxes. EVA content assistants are fully integrated into Ezlynx, so you can effectively manage client communication without breaking workflows.

Ferrara shares how this integration affects his team: “We decided to specialize Ezlynx for our email campaigns. Our old system relies on AI to generate emails, but now, with Ezlynx’s new email campaigns, we can simplify everything into one platform.”

EVA not only saves time, but also takes it back so you can focus on what really changes the needle: grow your business and build stronger relationships with your customers. If you are ready to say goodbye to the writer’s neighborhood and promote your agency, try EVA email content now.